creative strategy for hospitality with purpose.
SEVEN SHADES CREATIVE was founded by design veteran Paris M. Swann to provide creative and business strategy for hospitality projects and groups determined to make a profit and a difference - through environmental sustainability, social responsibility, and beyond.
What do we do?
For Hoteliers
Whether you need help finding the best possible asset for your project, building a design brief and brand identity, assembling a team of experts that share your values, or making informed decisions during the design and construction process that will maximize your project’s value and impact, a trusted and objective advisor can make all the difference.
For Creatives & Designers
Setting out towards expanding your creative repertoire can be a scary endeavor, especially when you’re trying to grow your skills, your business, and your positive impact all at the same time. With a strategic business development plan, you can prioritize growing your client base while also growing your purpose, resources, and expertise to meet their needs.
For Suppliers & Vendors
Imagine having the insight of world-renowned hospitality brands, owners, operators and designers to guide your journey from just another player to a game-changer in the industry. Whether your ambition is to expand your offering, enter a new market, or realign your business with your purpose, the perspective of an industry insider can help you level
What do our collaborators have to say?
“Paris was a true difference maker. She’s incredibly talented at working across functions and bridging the gap between brand identity and design. She’s able to leverage strong understanding of a high-level brand vision, without sacrificing an uncompromising attention to detail and active approach to problem solving. And beyond being exceptionally talented, she’s also just a great person who's wonderful to have on the team when things get tough.”
- Peter Giorgi, CMO Celebrity Cruises
“Paris was successfully driving several world class interior designers with an extreme professionalism and permanent optimism. She is definitely an innovative interior designer with a beautiful soul and exceptional taste.”
- Xavier LeClercq, SVP Royal Caribbean Group